In recent months, the web has been teeming with news about the imminent downgrading of sites that are difficult to navigate from mobile devices in the SERPs (search results pages) by the Mountain View giant. In this sense, Google has confirmed the rumours by publishing a statement on its official blog.
In reality, one should not speak so much of downgrading as of a change to the search engine algorithm, which favours responsive sites in terms of ranking in SERPs. Some argue that this will not lead to much upheaval, as the change will only impact mobile searches and not desktop searches.
Now, if we take a look at the statistics provided by Comscore, we realise that the problem for non-responsive sites does exist: 60% of users search from smartphones and tablets (which have actually surpassed those from PCs) and 80% abandon a site if it is difficult to navigate. This explains why, since the beginning of 2015, but especially since 21 April, an epochal upheaval that many call Mobilegeddon has begun: it is reaping victims among sites that, for example, have text that is too small to read from a smartphone display.
All this effectively promotes the 'mobile-friendly' attribute among the (most important) ranking factors in SERPs. Google provides its own tool that tests the compatibility of sites with mobile devices; you can find it at this address to find out immediately if your site fits into the canons of the search engine par excellence.
In short, those who are not responsive are lost, and this problem must be solved quickly because you will inevitably lose traffic and, consequently, profit. Google, for its part, provides guides where it defines the basics for adapting to mobile; however, it is not easy to make changes of this calibre to your site if you are not an expert in the field: in that case, the best thing is to rely on professionals.
In other words, those who are not responsive are quite doomed, and this problem must be solved quickly because you will inevitably lose traffic and, consequently, profit. Google, for its part, provides guides where it defines the basics for adapting to mobile; however, it is not easy to make changes of this calibre to your site if you are not an expert in the field: in that case, the best thing is to rely on professionals.
To find out how to make your site responsive, contact us.
.jpg)
