There are numerous socials, however, not all of them are necessarily suitable for your online promotion activity. Each social network has its own specific target group.

Knowing your audience is essential for structuring a good marketing strategy. An extremely useful way to understand your target audience are buyer personas.

Social media are channels with enormous potential, but they are useless if companies do not use them correctly. There are five mistakes that companies make on social media in particular.

How do you grow your market and everything behind effective brand building?

Over the last months e-commerce channels have increasingly taken a hold on our everyday lives. Having an online platform means increasing sales and reaching a vaster public.

Data analysis is used to understand how to improve a company website, quickly and rationally, based on user actions. Let's see together how this is done by setting up Google Analytics in the best possible way.

SEO analysis is one of the most important activities to do on an ecommerce site. From image optimisation to crawling errors, here is a short useful guide for you.

For a corporate website to function at its best, it must be integrated into an ecosystem that includes various off-site tools and services. Why? Because these external services can provide data and convey vital information.

Hi everyone. I've updated this library (https://github.com/devinterface/structomap) created long time ago because it solves a real problem in Go's webservices: to return differ...

Remarketing is advertising that is shown to a user who has surfed on a website but has not made the final conversion.

The best thing you can do for your business is to create your own e-commerce site.

In this article we discuss how to write good and consistent content for your corporate website.

The funnel is the path a user takes to not only become our customer, but also a sponsor of our company.

How does online advertising work? In this in-depth look at the basics of a Google search campaign, a type of advertising that is also widely used for ecommerce sites.

An interview with our CTO Stefano who explains precisely what Node.js is, the Javascript platform that we are using more and more in DevInterface.